Persévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience,Sacrifice, Values, Respect) is largely based upon the premise of striving to better ones self, while aspiring to inspire others. In launching PRSVR, the initial collection of leather based luggage and outerwear combines themes of style, versatility, and functionality within each piece. Each piece in the Destination 2012 line utilizes premium materials such as Nappa Leather, hand crafted designs, and in most cases Slaughter Free Leather which is something the brand takes great pride in displaying as often as possible. Destination 2012 will include several luggage pieces, outerwear, and travel tops for both men and women. Each member of PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the art of luxury.